Starwood Hotels & Resorts brought this very exciting and challenging problem to the table. How could they promote their resort properties in a unique, interactive, dynamically powered, sortable, fast, and branded format. Hmmm? Bingo! Starwoodresorts.com

Well it wasn’t that easy but the smooth, powerful, beautiful and fast final product is something we’re all pretty happy about around here at Agency Dominion. A couple key notes about the performance of this baby:

• There are three view types; cover flow style (everyone loves this – god bless apple), list view (for the traditionalists out there), and map view (a slick flash based integration of Google maps).
• An intuitive and smooth filtering process. Check off an item and those results are gone. Don’t like casinos? check it off… and you’re left with a world of  spas & beaches etc..
• The hotel content is almost entirely powered by a single feed of data. (cost savings galore for the client as they update, sell, add new resorts etc.)
• Complete and customizable offer engine. (it’s not just a pretty face… it helps promote offers and encourages reservations).
• Light-box based ‘more info’ view. This view is shared by the map and the gallery view. 2 birds with one stone…
• The map. Ah the map. Now we’ve as an agency had the pleasure of building a number of map based sites for Starwood and others in the past. Nothing compares to this baby. The only regret we have here is how much time, energy, and resources we’ve pumped in the past into developing custom solutions like this.
• It’s very flexible. The resorts or promotions can be sliced and diced as needed. Need a site only for golf resorts? click click done. Spas in the US? click click done.

I have a feeling we’ll be seeing a few different versions of this site come out of the Starwood Marketing team over the next little bit. We launched with www.starwoodresorts.com and we’ve already seen a new version here www.starwoodresorts.com/sunsational